Category: Business

A single customer view is a centralized platform where you can have a holistic view of your towing service customers across the entire buyer journey. With this view, you can identify and track every interaction you have with your current and prospective customers, and doing so enables you to develop relevant and targeted strategies. A… Continue reading How to Build Customer View to Improve Customer Experience

Web visitors feel awkward when they land on a tow truck website that is not easy to navigate. Visitors don’t have time to jump from one corner of a site to another. They want to easily find what they are looking for and make their decision. It is important to structure your site in an… Continue reading Easy Ways to Improve Your Site Structuring

Converting tow truck customers into subscribers is a fairly straightforward task. You will need to create engaging content as well as creating a signup form to help you collect email addresses and personal information. If you would want to turn your subscribers into loyal customers, you must give them something valuable. You need to show… Continue reading How to Create an Effective Email Onboarding Sequence

For any business to survive, growth is very fundamental. Business growth and survival stats are brutal with records showing 20 percent of new businesses fail during the first two years, 45 percent of them failing with the first five years and 65 percent during the first ten years. Those numbers are consistent across roof replacement… Continue reading Steps to Crafting a Growth Strategy for Your Business

What sets your business apart from competition? Successful companies such as Google, Amazon, Apple among others have one thing in common, and that is a strong brand. A strong brand should be a priority for any business striving to achieve success. There is one surefire tactic such businesses do and that has everything to do… Continue reading A Simple Guide to Successful Brand Positioning

The ability to emphatic with others, build long-lasting relationships and manage emotion in the right way has proven from time to time to be one of the biggest indicators of success in workplaces. Emotionally intelligent people can be more easily adapt to new environments and relate well with new colleagues and clients. People with low… Continue reading Simple Interview Questions to Assess Emotional Intelligence

One of the most important thigs you can do to guarantee success of any business is to build a strong team. Strong teams are built as a result of establishing  a strong culture. For sales teams to flourish, they need to be established on the foundation of a strong culture. When on the sales team,… Continue reading Steps to Create a High-Performing Sales Team

Your eCommerce marketing plan is essentially the sum of the eCommerce strategies as tactics you decide to use on your eCommerce business. The most effective plans are not usually bundled together. They normally happen under a certain guided philosophy until everything happens accordingly. An example is how inbound methodology can be applied to an overachieving… Continue reading How to Get the Most out of Your Ecommerce Marketing Strategy