Your eCommerce marketing plan is essentially the sum of the eCommerce strategies as tactics you decide to use on your eCommerce business. The most effective plans are not usually bundled together. They normally happen under a certain guided philosophy until everything happens accordingly. An example is how inbound methodology can be applied to an overachieving eCommerce plan. If this is the case, you would tailor your eCommerce marketing efforts to attract visitors, converts those visitors to leads, close the leads and turn them into customers. You will always aim at delighting your customers when they purchase so that you can turn them into promoters of your business.
When constructing an eCommerce plan, here are several strategies you can make use of.
Maintaining a blog is one of the greatest things you can do to attract potential customers to your site organically. Aim at creating quality content that is relevant to your industry, and this will project a sense of legitimacy and trustworthiness to prospects. If you can give strangers an incentive to visit your site through well-written content, you will generate a lot of interest that will ultimately turn into actions.
Another great way for promoting your eCommerce business is by guest posting on other websites. Guest posts have the potential of expanding your online visibility. Publishing guest posts also helps you establish your authority within the industry and well-crafted posts help search engines to believe your site is more reliable and worth getting a higher rank. You can perform the whole process by identifying sites with keywords that are relevant to the products you sell, or services you are reaching out to your customers for.
Referral programs combine two of the most important aspects of eCommerce, which are the word of mouth and incentives. A solid eCommerce referral will allow customers to relay your messaging to all those prospects who trust their judgment. Research has shown that word of mouth is directly responsible for 19 percent of all purchases and has a huge influence. A significant part of your eCommerce marketing strategy. By offering some sort of incentives such as discounts or small gifts to your customers in exchange for their referral of new prospects, you will be putting yourself in a position to retain current customers while at the same time expanding your base.
Leverage Social Media
A well-maintained social media presence presents an invaluable component to a successful eCommerce marketing strategy. Ecommerce marketing over social media presents a great way to advance your products and services. You also have to understand that not every social media platform is ideal for eCommerce. Very few customers will be willing to buy products and services solely on text. The success of your social media efforts will lie in your use of images on how they capture the attention and generate traffic to your product pages. If possible, consider the addition of shoppable content, which is interactive content that allows visitors to buy immediately.